Why Push Ads Are Not As Effective As They Used To Be

Instead of tracking where your AdWords users are coming from, what most advertisers do is buy access to Google’s entire database of internet marketers. This means that they can buy up-to-date tracking codes and reports that allow them to get a complete picture of who is clicking their push ads. This allows them to set up campaigns based on visitors that are closely related to their own campaigns. This means that if you are promoting a new video gaming system, you would find that people in your own industry are clicking on your push ads. Tracking allows you to target your ads to the right audiences for maximum conversion rates.

Push Notification Ads

Google tracks where visitors to their site are coming from when you are using AdWords, and what keywords they used to get there. The idea is that if you know where your visitors are coming from, you can target your ads to them specifically. But with tracking, Google isn’t doing that, because they don’t want to have to pay their AdWords advertisers for the knowledge of where their visitors are coming from.

If you are running an AdWords campaign and are wondering why your click through rate is so low, you may be wondering why Google AdWords advertisers push their ads. It is an unusual request from Google, but there is a very good reason. AdWords advertisers are not using the proper tools to track where their traffic comes from. Google is paying hundreds of thousands of dollars every month for AdWords advertisers to follow their campaigns and track where their ads have led. Google does this to ensure that they are paying their AdWords advertisers for the right people to their sites.


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